The Ask
The Answer
The Work
Leading with culture, not just a conversation.
PrizePicks engaged us with a strategic challenge: to differentiate their brand in an increasingly commoditized fantasy sports landscape. They were looking for a unifying brand platform—one that could crystallize their unique value proposition, resonate deeply with their core audience, and create long-term cultural traction. The goal wasn’t just awareness—it was sustained relevance and scalable creative that could evolve with the category.
Our response was to build a bold, ownable brand platform rooted in the emotional truth of being a daily fantasy player—not just what they do, but how they feel. We positioned PrizePicks not as a utility, but as a cultural signal—something you rep, not just use.
We developed a platform that tapped into the rituals, language, and identity of the PrizePicks community. One that could flex across broadcast, digital, and social—but always felt native to the culture of the game. This wasn't just a campaign—it was a creative ecosystem designed to drive acquisition, boost retention, and build long-term brand affinity.
We tapped in some of the biggest names on the internet, fight sports and social channels to be our cultural ambassadors and bring the vibe to our nation wide launch spot.
