Verizon called us to launch their new value brand Total Wireless, and we answered with a bold creative platform that spoke que hablo a la audience.
The Ask
Build the brand from the inside out—no translations, no shortcuts. Just original, community-first creative made con cariño, crafted for Latino audiences from the very first post.
The Answer
Assemble a team that doesn’t just market to the Latino audience but is the Latino audience. Creative, strategy, and account minds from across the diaspora, shaping bold, unmissable work that comes from within the community, not outside of it
The Work
Our launch spot, Ringside, shot on location in Mexico.
The Social
The Partnership
To align with our strategy of uplifting "UNSTOPPABLES”, we signed the worlds number one female boxer in the world. Hailing from Puerto Rico and currently residing in Brooklyn, NY, the undisputed 7 time featherweight champion of the world, Amanda Serrano.
We promoted her record breaking fight at MSG live streamed on Netflix, created custom Jordan shoes and set up meet and greets in store, all to activate the brand and our connection.
Custom Branded Total Wireless Jordan Retro 6’s
Challenge
Create a custom Retro Jordan 6 sneaker for Amanda Serrano to wear during her record-breaking world championship fight at MSG on July 11 against Katie Taylor.
Solution
We tapped into sneaker and streetwear culture by designing a one-of-a-kind Retro Jordan 6 that honored Amanda’s heritage while seamlessly integrating Total Wireless branding in a culturally relevant way.
Results
The custom sneaker went viral, earning organic coverage across top sneaker blogs and Instagram accounts. The activation extended Amanda’s personal brand and delivered highly visible, authentic exposure for Total Wireless—driving cultural credibility and broadening audience reach.
